Since partnering with Impulse SEO Services in 2021, Roman.co.uk has experienced remarkable growth in its digital presence. Our collaboration has resulted in a substantial increase in organic traffic and a significant boost in Return on Ad Spend (ROAS).


When Roman.co.uk approached us in 2021, their primary challenges included:

  • Limited organic traffic
  • Underperforming SEO strategy
  • Low return on advertising investment

Roman.co.uk, a leading online retailer, sought to enhance its online visibility, drive more organic traffic, and improve its overall digital marketing performance.


To address these challenges, we implemented a comprehensive SEO strategy focusing on:

  1. Keyword Research & Optimization: Conducted extensive keyword research to identify high-traffic and relevant keywords. Optimized existing content and created new, engaging content targeting these keywords.
  2. On-Page SEO Enhancements: Improved website structure, meta tags, headers, and internal linking to ensure search engines could effectively crawl and index the site.
  3. Technical SEO: Addressed technical issues, improved site speed, and ensured mobile-friendliness to enhance user experience and search engine rankings.
  4. Content Marketing: Developed a robust content marketing strategy that included regular blog posts, product guides, and other valuable content to attract and engage visitors.
  5. Backlink Building: Implemented a strategic backlink-building campaign to increase domain authority and drive referral traffic.
  6. Analytics & Continuous Improvement: Regularly monitored performance using advanced analytics tools, allowing us to make data-driven adjustments to our strategy.


Our efforts have yielded outstanding results for Roman.co.uk:

  • Organic Traffic: Increased from a modest baseline to 2.2 million monthly visitors. This growth in organic traffic has significantly enhanced the site’s visibility and user engagement.
  • Return on Ad Spend (ROAS): Achieved a remarkable 600% increase in ROAS. This improvement reflects the effectiveness of our targeted SEO strategies and the enhanced efficiency of their advertising spend.


The partnership between Roman.co.uk and Impulse SEO Services has proven to be a resounding success. Through a combination of meticulous SEO tactics, innovative strategies, and continuous optimization, we have helped Roman.co.uk achieve and surpass their digital marketing goals. This case study stands as a testament to the transformative power of effective SEO and strategic collaboration.

Client: Roman.co.uk
Partnership Duration: Since 2021
Results: 2.2M Organic Traffic, 600% ROAS Increase