Overview

Since partnering with Impulse SEO Services in 2021, Roman.co.uk has experienced remarkable growth in its digital presence. Our collaboration has resulted in a substantial increase in organic traffic and a significant boost in Return on Ad Spend (ROAS).

Challenge

When Roman.co.uk approached us in 2021, their primary challenges included:

  • Limited organic traffic
  • Underperforming SEO strategy
  • Low return on advertising investment

Roman.co.uk, a leading online retailer, sought to enhance its online visibility, drive more organic traffic, and improve its overall digital marketing performance.

Strategy

To address these challenges, we implemented a comprehensive SEO strategy focusing on:

  1. Keyword Research & Optimization: Conducted extensive keyword research to identify high-traffic and relevant keywords. Optimized existing content and created new, engaging content targeting these keywords.
  2. On-Page SEO Enhancements: Improved website structure, meta tags, headers, and internal linking to ensure search engines could effectively crawl and index the site.
  3. Technical SEO: Addressed technical issues, improved site speed, and ensured mobile-friendliness to enhance user experience and search engine rankings.
  4. Content Marketing: Developed a robust content marketing strategy that included regular blog posts, product guides, and other valuable content to attract and engage visitors.
  5. Backlink Building: Implemented a strategic backlink-building campaign to increase domain authority and drive referral traffic.
  6. Analytics & Continuous Improvement: Regularly monitored performance using advanced analytics tools, allowing us to make data-driven adjustments to our strategy.

Results

Our efforts have yielded outstanding results for Roman.co.uk:

  • Organic Traffic: Increased from a modest baseline to 2.2 million monthly visitors. This growth in organic traffic has significantly enhanced the site’s visibility and user engagement.
  • Return on Ad Spend (ROAS): Achieved a remarkable 600% increase in ROAS. This improvement reflects the effectiveness of our targeted SEO strategies and the enhanced efficiency of their advertising spend.

Conclusion:

The partnership between Roman.co.uk and Impulse SEO Services has proven to be a resounding success. Through a combination of meticulous SEO tactics, innovative strategies, and continuous optimization, we have helped Roman.co.uk achieve and surpass their digital marketing goals. This case study stands as a testament to the transformative power of effective SEO and strategic collaboration.


Client: Roman.co.uk
Partnership Duration: Since 2021
Results: 2.2M Organic Traffic, 600% ROAS Increase